Branding
Logo, primary orange, button scheme, and type used across the site.
Logo
Diamond mark + wordmark
VECTORIAL VECTORIAL Brand colors
Primary orange for type, fills, and the logo mark — click to copy
Buttons
Soft amber fill — #FDBA74 · hover #F2AE68
Default
#FDBA74 · text #404040
Hover
#F2AE68 · one shade darker
Live examples
Start Simulations
Hover state
Compact
How It Works
Default #FDBA74 · Hover #F2AE68 · Label #404040
Typography
Space Grotesk for the wordmark · Poppins for UI
Wordmark · Space Grotesk
VECTORIAL
Display · Poppins
Simulation Age
Validated Product
Body · Poppins
Building the infrastructure to understand humanity — synthetic users grounded in real behavioral signals, ready before a single line of product code ships.